Casino affiliate site thepogg.com goes for sale
In M&A news it is announced today that ThePOGG.com is for sale. The site is best known for their casino complaints which is a free service to players which is an Alternative Dispute Resolution (ADR) service. For all interested parties looking at acquiring thepogg they can reach out to Clas Dahlen at [email protected] or Duncan Garvie.
A quote from thepogg.com founder Duncan Garvie
ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.
This site was launched in 2011 and quickly established itself as an authoritative site with detailed casino reviews, casino complaints and thorough analysis of game theory. The site has repeatedly found results of rigged games through statistics and mathematical analysis. Over the past 10+ years the site has garnered a lot of links and mentions for their casino complaints which is referred to as Alternative Dispute Resolution. They hold an ADR status with Maltese licensed iGaming sites which is the only affiliate to hold this status.
ThePOGG vs AskGamblers
Both sites are on the market as Catena Media announced their imminent sale of AskGamblers. The 2 sites have a lot in common where they both have a full list of almost every online casino reviewed. Both sites also have done casino complaints with AskGamblers returning over $50 million to players lifetime while ThePogg has returned over $7 million. What is impressive about thepogg.com's work is they have done this as a much smaller team than AskGamblers which is a very big site that has been winning many awards in the past 10 years.
It is unknown what both sites will sell for but thepogg.com might have better value in a lower price and the ability to improve SEO and performance. ThePogg has a bigger upside in gaining more market share for players.
About Duncan Garvie
In addition to founding thepogg.com, Duncan has also founded BetBlocker which is a free to use, no registration required, responsible gambling tool. The organization is a registered charity in Scotland and the site offers the ability for users to block any real money gambling site. It is certainly one of the most impactful responsible gambling initiatives ever seen in the industry. There have been numerous gambling operators that have donated to the charity to support it.