Year founded:
Revenue Share

20% - 40%

$55 - $100
888 Affiliates website & screenshot

Website preview

888 Affiliates Review

Affiliate program

888 Affiliates


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Game Types

All, Bingo, Casino, Casino - Live Dealer, Poker, Skill Games, Sportsbook



Terms & Conditions




888 Holdings plc


English, French, German, Portuguese, Russian, Spanish, Traditional Chinese

Pros & Cons

CPA deals available.
Admin fees.
Sub-affiliates commission available.
World famous brands.
Frequently Asked Questions
Are the bingo, poker and sports betting products as good as the casino for player value?

We don't data to verify it other than we consistently see 888 brands as part of many toplists on homepages of affiliate sites. This includes poker, betting and bingo.

Does the affiliate program have CPA or hybrid deals?

They advertise them on their site but best to ask your assigned affiliate manager for help on this. Usually CPA deals are not given out automatically and affiliates need to be vetted.

Editor Review
Keith Villegas
February 25, 2022

888 Affiliates, formerly known as Unffiliates, is the official affiliate program of the 888 group of online gambling platforms, which offers various casinos and websites dedicated to different types of online gambling, such as casino, poker and sports.

This group of brands offers players the opportunity to access many online games from large providers of the iGaming industry, as well as to get various promotions, bonuses and other benefits.

This affiliate program offers a commission structure based on a standard RevShare plan with percentages ranging from 20% to 40%. In addition, they offer a CPA plan which can be requested by affiliates, and they have a sub-affiliate commission program. One negative point is that they do have a negative carryover policy.

The platform is powered by Uffiliates, which means it is owned by the same company, and they offer numerous services to affiliates. Affiliates can access marketing resources such as images, gifs, links, texts, and more. They can also access performance statistics, account setup panels, and other things that will support them.

Commission Details

The standard commission plan for this affiliate program is revenue share based on the number of new depositors referred by the affiliate per month. The structure for the casino brand is as follows:

  • 0 new players = 20% RevShare
  • 1 - 20 new players = 30% RevShare
  • 21 - 40 new players = 35% RevShare
  • + 41 new players = 40% RevShare

Any questions regarding this commission plan can be directed to customer service or an account manager.

Carry over policy.

888 Affiliates has a negative carry over policy.

This means that if the affiliate has a negative balance, which is a product of their referred players, it will be carried over to the next month.

The negative balance will be subtracted from the affiliate's earnings in the following months until the balance is 0, so that the affiliate can generate earnings again.


This affiliate program offers all members a choice of CPA commission plan.

This plan is based on paying a set price to the affiliate based on the number of referred players. The standard structure is as follows:

  • 1 - 5 new players = $65 per player
  • 6 - 10 new players = $100 per player
  • 11 - 30 new players = $125 per player
  • 31 - 50 new players = $150 per player
  • + 50 new players = $200 per player

To apply for this commission plan the affiliate should contact customer service or their account manager. If the request is approved by 888 Affiliates then this will become your standard plan.

Sub Affiliates

Sub-affiliate commissions are those given to members of an affiliate program for referring new people to it.

888 Affiliates offers this type of commissions, where the percentage or amount will depend on the commission plan of the referred sub affiliate.

For more details about these commissions it is advisable to visit the official 888 Affiliates website.

Game Types

This affiliate program is in charge of the official marketing of 888 casino and all its sub-brands, which are poker and sports. 

In the casino section slots, roulette, blackjack and live casino games are available.

Some of the most popular games of this casino are Big Bass Splash, Aztec Realm, Millionaire Genie Megaways, Book of Scrolls and others.

At 888 poker you can play Texas Hold'em, BLAST, SNAP and other categories. There are also different tournaments for the player to participate in.

As for 888 Sports, it has different sports such as soccer, baseball, basketball, roulette, and more.

This brand works with great developers who ensure that everything is of excellent quality. Some of the providers are NetEnt, Evolution Gaming, Red Tiger, Playtech, Play'n Go, Novomatic, Pragmatic Play, Microgaming, Push Gaming, High 5 Games, Blueprint Gaming, Gamomat, Thunderkick, Nolimit City, Yggdrasil, and more.


These affiliate program brands and casinos obtain their licenses and regulations through the gaming commission of Great Britain, the government of Malta, and the government of Gibraltar.

Excluded Countries

888 Casino is not available in many territories, including Israel, Turkey, France, Gibraltar, Hong Kong, Indonesia, Sudan, United States, and others.

Target Market

The target audience of this brand are people of legal age, who are interested in online gambling and do not reside in any of the restricted territories.


Some of the languages in which this affiliate program's branding is available are English, German, French, Spanish and more.

Payment Details

Payments for this affiliate program are made on a monthly basis, based on the commissions generated by the affiliate in the previous month. 

The payment methods used by this affiliate program are PayPal, Skrill or Moneybooker, Neteller and bank transfer.

It is important that the affiliate reaches the minimum payment threshold, otherwise the money will not be transferred and will be withheld until the following month or until the affiliate reaches the minimum.