Income Access
Year founded:
Revenue Share

15% - 30%

William Hill Affiliates website & screenshot

Website preview

William Hill Affiliates Review

Affiliate program

William Hill Affiliates


William Hill Casino, William Hill Casino Ireland, Winfest Casino

Game Types

All, Bingo, Casino, Casino - Live Dealer, Poker


Income Access

Terms & Conditions





WHG (International) Limited



Pros & Cons

Attractive commission structure.
No sub-affiliate commission.
CPA and Hybrid deals.
Admin fees may apply.
Low minimum threshold.
Editor Review
Alfredo Villalobos
March 24, 2022

William Hill Affiliates is an affiliate program working on a lifetime revenue share with different commission percentages for each product. They also have CPA and hybrid plans but no sub-affiliate programs.

William Hill Affiliates is powered by Income Access software, providing members with a robust platform to generate detailed reports and statistics. And track referred customers. And also handle advertisement campaigns.

The affiliate program offers you a lot of promotional materials, such as mailers, text links, dynamic trackers, landing pages, and banners.

This affiliate program is the official affiliate casino program managing, promoting, and marketing William Hill Casino. A brand established in 1998 focuses on the worldwide market, with a long trajectory in the iGaming industry. This casino holds licenses under two well-known jurisdictions, the Gibraltar Gambling Commissioner and the UK Gambling Commission.

The brand offers online casino games, bingo, sports bets, and a live lobby full of options. On the other hand, great promotions, cashback, and loyalty programs grant high conversion rates and player retention.

They provide support to their affiliates. And assistance to potential customers via telephone, email, live chat, and the contact us form on the main website's bottom. The live chat is available from 8:00 am to 12:00 am GMT.

Commission Details

William Hill Affiliates offer a commission plan based on members' performance. With different flat rates for each group of products. The more bets placed by referred players. The more the earnings.

The commission is calculated as a percentage of the Net Gaming Revenue, net gaming. Net Gaming Revenue is equal to incomes received by William Hill Casino from games and sports betting generated by players minus applicable credit card processing fees, Betting taxes, Bonuses, Chargebacks, fraud, gambling taxes, returned stakes, Voids, Winnings paid out, and Bank fees.

The commission percentages are as follows.

Casino, Live Casino, Games, Vegas, and Sports: 30%

Poker, Bingo, and others 15%.

It must be taken into account that there is an inactivity clause. At least four new customers are required in three months to continue receiving commissions.

Carryover policy

If the commission at the end of each month is negative will not be reset to zero. The balance amount will be carried over to the following months until any net loss is regained from Net Revenues produced in subsequent months. If an affiliate is in a hybrid deal. The negative revenue will be set against the available CPA commission.


The William Hill Affiliates offers a CPA deal and a combination of revenue share and CPA to create hybrid and customized plans according to the affiliate's performance and volume of potential new players.


There is no information available about sub-affiliates commissions at the moment of writing.

Game Types

William Hill Casino is a brand with a long trajectory in the iGaming Industry. Offering entertainment in different categories like Sports, Vegas, Live Casino, Bingo, Virtual Games, Slingo, table, and Poker.

The sports category has plenty of options to place bets, including football, baseball, basketball, hockey, tennis, horse racing, and many more sports.

Many games are waiting when you go to the Slingo section, including Lucky Lany's Lobstermania and Slingo William Hill. And remember the arcade games in which you can have a blast or other slot games such as Space Hunter or Aztec Gold Mines, and you will be thrilled.

The live games category offers Blackjack, several roulette versions, Craps, Spin a Win, Gonzo's Treasure Hunt, Mega Ball, and Dream Catcher.

Poker players have many options, such as three cards, Caribbean stud, and Ultimate Texas Hold'em Poker.

And last and not least, a slots category with many games to offer. Titles like Great Rhino, Big Fishing Fortune, Eye of Horus, and many more.

William Hill Casino has an app for Android and iOS devices that also is compatible with HTML5 web browsers.


William Hill Casino is owned and operated by WHG (International) Limited, a company established and registered under the laws of the Gibraltar Gambling Commissioner and the Great Britain Gambling Commission.

Excluded Countries

Players from Austria, Botswana, Cyprus, Kiribati, South Africa, Switzerland, and other countries can't register or play for real money at William Hill Casino.

Target Market

Players from Canada and Europe are the target market, but they may also take players from other regions.


William Hill Casino can be displayed in English, Spanish, Polski, Japanese, Chinese, German, and Russian.

Payment Details

William Hill Affiliates pay through Ecopayz, Skrill, PayPal, Neteller, and wire transfer. Payments are sent monthly and they should be sent before the first two weeks of each month.

The minimum threshold for withdrawal is €50. If the balance is smaller than the minimum threshold, it will be withheld and carried over to the next month. Keep in mind that negative balances are carried over to the following months.