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Affiliate finder tools
Believe it or not, there are actually a few tools that exist to help programs discover new affiliates. One tool that a few affiliate managers are using that will turn some heads is Ahrefs. We did a quick tutorial on finding affiliates using Ahrefs including a video. In short you can look up any competitor and find out who's linking to them. For online gambling, usually an affiliate will link out via a tracking link. You can use Ahrefs to learn when this happens so you can find new affiliates in the process.