Year founded:
Revenue Share

25% - 35%

£25 - £60
Betfair Affiliates website & screenshot

Website preview

Betfair Affiliates Review

Affiliate program

Betfair Affiliates


Betfair Casino, Betfair Poker, Betfair Sport

Game Types

All, Bingo, Casino, Casino - Live Dealer, Poker, Skill Games, Sportsbook, Sportsbook - Betting Exchange, Sportsbook - Mobile



Terms & Conditions




PPB Counterparty Services Limited



Pros & Cons

Famous brand
Negative carryover policy
Low minimum threshold
CPA deals
Editor Review
Alex Martin
April 18, 2022

NOT RECOMMENDED! The program has been closing numerous affiliates accounts in 2016 and enforcing a minimum activity quota which reduces commissions to 5%. Extremely poor communication when dealing with affiliates.


Betfair Partners functions as the official affiliate program for Betfair Casino. This is an all-around online betting site that offers a wide number of games and sports bets for the players that join its site.

The brand focuses on Colombia, Italy and any other country in which online gambling is deemed legal. This is one of just a few online betting platforms that are authorized to offer gambling services within Colombian borders, making it one of the first alternatives for the bettors in that specific country.

The affiliate platform is available in 3 languages: English, Spanish and Italian. All aspects of the site can be displayed in the mentioned languages, including the terms and conditions of the affiliate’s agreement. However, it must be noted that in case of misunderstandings or issues, the English version of the terms is the one that will be used as a legal reference.

The site is user-friendly in all ways too, having a well-made FAQ section that all the interested marketers have access to. The section describes important factors like the tracking methods utilized by Betfair Partners and the duration of the cookies.

Betfair Partners accepts all kinds of traffic that are considered suitable and beneficial for the platform. This is a characteristic that is analyzed at the moment of reviewing a webmaster’s application. The applications are reviewed and approved within 2 weeks. It is a long period of time when compared to other affiliate programs available on the market as of this moment.

Nonetheless, this is due to the fact that Betfair Casino is a worldwide-famous brand that many promoters consider to be worth sponsoring so the volume of applications is quite high. Some applications may take even more than 2 weeks. In these special cases, the affiliate program advises the marketers to get in touch with an account manager so they can check out the status of their respective application.

As for the commission structure, Betfair Partners has a model based on the net gaming revenue of the referred players. The rates available as part of this scheme cannot be viewed from the website or the terms and conditions so the webmasters may have to get in contact with the staff to know further details about them.

It is Betfair Partners’ sole discretion to decide whether negative balances will move over to subsequent months or not. It all depends on the affiliate’s type of traffic and its quality. The possibility of having the negative carryover policy disabled can also be negotiated directly with the account managers once the marketer is officially accepted into the affiliate program.

When it comes to the payments, Betfair Partners has several payment methods available. The webmaster may choose its preferred banking option at the moment of signing up on the program. The minimum threshold is quite low, allowing the promoters to reach out fairly quickly before the end of every month. The payouts can be sent in Euro (€) or Sterling Pound (£). The partner chooses which currency he wishes to receive his earnings in.