Year founded:
Revenue Share

25% - 35%

Kindred Affiliates website & screenshot with commission plans

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Kindred Affiliates Review

Data Points

Payment frequency:
Negative carryover:
Cookie duration:
Cookie overwritten:
Stats update frequency:
Minimum activity quota:
Editor Review
Sergio Sierra
March 1, 2022

Kindred Affiliates is an iGaming affiliate program that allows bloggers, freelancers, larger content providers, or sites to earn money by promoting one or more of its seven significant online gaming and gambling brands, fully licensed and regulated in Europe and Australia.

The affiliate program offers a very competitive tiered commission structure, starting at 25% and going up to 35% on the net revenue of new customers referred to the brand. 

Furthermore, the operator is flexible and allows you to discuss an alternative commission structure, including the option of hybrid reward plans and CPA arrangements. Additionally, Kindred Affiliates pays 5% for referring another affiliate to the program. The extra commission is calculated on the rewards of your sub-affiliates and added to your monthly commission.

Other benefits of Kindred Affiliates include:

  • A friendly and responsive affiliate team.
  • Fast and timely payments.
  • No admin fee.
  • An easy-to-use affiliate platform.
  • Comprehensive statistical reports.
  • Optimized creative and landing pages.


Brands Summary

Kindred Affiliates' portfolio comprises seven brands: Unibet,, Maria Casino, Storspelare/Highrolling, Vlad Cazino, and 32Red. This combines brands offering multiple products across several countries and a single hyper-localized product, as shown below.

Unibet is a sportsbook and casino licensed by the Government of Gibraltar and the UK Gambling Commission. In sports, Unibet offers a wide selection of sports betting markets, such as cricket, football, tennis, basketball, and baseball, and provides WWE wrestling and winter sports, which are very popular with bettors in Scandinavia.  

If players are only interested in casino games, Unibet has a good selection of slots, table games, and live casino waiting for them. But the offer continues; this bookmaker also offers poker and bingo., as the name suggests, specializes in poker. With ten bingo rooms offering a wide variety of 90 and 75 ball bingo games, fixed and progressive jackpots, and an excellent range of offers and promotions, it can be a great place for both recreational customers who enjoy a few games of poker now and then, as well as poker veterans. Players can also choose from over 600 slots and online casino games.

Maria Casino offers casino slots, live casino, and bingo in a purely casino-focused environment. If you like slots, you can choose from a wide variety, including all-time favorites Starburst, Mega Fortune Dreams, and Fire Joker. Of course, there are table and card games, including several live casino games. Roulette and blackjack are incredibly well represented, and you'll also find versions of craps and casino Hold 'em, among others. But if you want to try something different, you have the bingo rooms, which are a fantastic addition to the Maria Casino portfolio.

Storspelare/Highrolling is a casino designed exclusively for high rollers. It is known as Storspelare in Sweden and Highrolling in other Nordic countries. The online casino's game library is packed with the best RTP online slots. There's plenty to choose from in favorite slots like Starburst, Jack Hammer, Gonzo's Quest, and many more. You can also play all your favorite classic table games, including Blackjack, Baccarat Roulette, and live dealer games.

Vlad Cazino is the first localized Romanian online casino. It offers various games; however, the video slots section has the most options. The offer of this casino is made up of casino games, live casino, poker, online bingo, and virtual betting. You can also try your luck at the blackjack or roulette tables with live dealers.

32Red has over 600 games, the vast majority of which are slot machines, including traditional 3-reel slots, fruit machines, five-reel video slots, and jackpot machines such as Mega Moolah and Major Millions. However, this casino is also grand for playing video poker and table games, especially roulette and blackjack.


Commission Details

Revenue Share

The structure of commission on Net Revenue is as follows:

  • From €0 to €10,000 = 25%
  • From €10,000 to €30,000 = 30%
  • Over €30,000 = 35%


Carryover Policy

The affiliate may discuss a Reward Plan without negative carryover, which the company's Head of Affiliates must approve.

Payment Details

Kindred Affiliates processes all payouts by the 15th working day following the end of the month the commission was earned, subject to a minimum payment of 100 Euros. Your earnings will be carried over to the following month if you have not reached that level.

The following payment options are currently available: Bank Wire Transfer, Skrill, and Neteller.


If you have any questions or requests, you may contact an Affiliate Manager by sending an email to [email protected]