Year founded:
Revenue Share

25% - 45%


Paddy Partners Review

Data Points

Payment frequency:
Negative carryover:
Cookie duration:
45 days
Cookie overwritten:
Stats update frequency:
Real Time
Minimum activity quota:

Pros & Cons

Low minimum threshold
No revenue shares plan
Ad Spend plan
CPA deals available
Editor Review
Alex Martin
March 22, 2022

PaddyPower Affiliates is the official affiliate program for PaddyPower Casino. The brand was established in 1988 as a retail casino in the United Kingdom and then made the move to the iGaming industry in 2000, when this affiliate program started working to increase its overall popularity. The brand is well-known across the United Kingdom and Ireland. It still operates as a retail casino, but it is investing heavily on its website so that the players can generate extra income from the comfort of their homes at any given moment.

The webmasters that decide to join PaddyPower Affiliates must be aware of the fact that only players residing within the United Kingdom and Ireland are accepted into the brand. Sadly, no players from other territories are permitted. It does not matter if the country of residence of the user allows the usage of online gambling platforms.

The partners that are unable to attract the attention of new players from the aforementioned territories are advised to look for a different affiliate program since PaddyPower Casino has no intention of expanding to new jurisdictions in the near future.

As for the affiliate platform, it is quite smooth and it operates with a reliable software that gives the marketers the chance to work freely and comfortably while delivering the best results possible. The brand as well as the affiliate program are accessible from mobile devices. No downloads are required either. The users can go ahead and make the most out of the sites from their phones and tablets without any issues whatsoever.

When it comes to the commissions offered on PaddyPower Affiliates, the promoters must know that there is no revenue shares plan available on this affiliate program. It is definitely shocking since practically all iGaming affiliate sites have this type of model as their standard deal.

However, PaddyPower Affiliates has decided to step outside the box and provide the partners with a unique model called Ad Spend structure. This scheme is quite interesting. It rewards the webmasters according to their brand exposure. This means that this affiliate program pays them for each time that someone engages with the ads that are placed on their sites. Additionally, the plan also compensates the affiliates when they get a referral. It is a very complete module in general terms. On top of that, PaddyPower Affiliates grants the webmasters the chance to request CPA deals and Hybrid models. The CPA deal is just like the others available on other affiliate programs that pays the affiliates for every referred player.

Regarding the Hybrid plan, this one instead of combining a revenue shares plan and a CPA deal, blends the Ad Spend structure with a personalized CPA module. This original kind of hybrid model may be quite profitable for the partners that have it active on their accounts without any doubts. The payments are processed via multiple banking options. All the withdrawals are processed once a month and the minimum threshold is low and easy to reach for all the available payment methods.