Meet Dragan Berak who's the Head of SEO at Gentoo Media. 

Dragan and I have spent some time talking at iGaming affiliate conferences and we share the appreciation of some well known SEOs that includes Lily Ray, Glen Allsopp and Eli Schwartz. I'd say we can include the likes of Steve Toth as well as this is publishing on the day of SEOIRL.com conference happens in Toronto, Canada. 

I have taken a lot of notes from this recording with Dragan. He states that too many affiliates want to start and compete with the giant sites like AskGamblers.com which is a nearly impossible task.

Dragan advocates for affiliates to specialize in a niche for their affiliate sites. He says the internet is filled with fake affiliates where they are just content for the sake of content and making money.

With the past 12 months of Google updates, it seems that the stronger sites are starting to rise to the top and we are seeing these fake affiliate sites getting decimated. If you want to be on the right side of Google, Dragan recommends that affiliates think of their sites as being a product. It needs to offer value to users that are more than just words. If you can achieve that, then you can have SEO success as an affiliate. 

How to reach Dragan Berak