Meet Michael Filletti who's the co-founder of Routy, or rather

I think Michael hit the nail on the head when he says the iGaming industry lacks data literacy. I believe he is right and this is where the industry needs to make improvements starting from affiliates to use tools like Routy and this problem also extends to affiliate managers.

He attributes the success of people in any industry whether iGaming or affiliate marketing as being those that can work with and analyze data. It isn't something that will happen over night but it will be part of the change needed to move the iGaming and affiliate marketing industries forward. 

About Michael Filletti

Michael is pasionate about Business Intelligence and applying it to affiliate marketing.