Kati Saari Bngo expert at Bojoko

Payouts are a key factor in the enjoyment and satisfaction of any bingo player. People like to win, or at the very least, know that winning is a realistic option. While the odds are always in favor of the house, the payout percentage does vary, and savvy bingo players are taking this into account when signing up.

To hear more about just how important high or fair payout percentages are, we spoke to Bojoko’s Bingo Expert, Kati Saari. She is responsible for reviewing bingo sites and gathering and presenting their payout percentage information. This gives her keen insight into the industry standards and to what extent players are looking for and caring about this information.

When it comes to online bingo, how much do players really care about payouts, and is this something they tend to consider before playing?

The interest is surprisingly high. You would think that searching for high-payout bingo sites would be a little niche or something only experts would do, but then the UK market is mature, and Brits know what to look for. The number of Brits interested and actively searching for this information every month is in the thousands.

Many are very specific and look specifically for payout stats, while others have more general searches, such as looking for the bingo sites they are most likely to win on. All of these things boil down to the same thing, and we can witness how experienced and less experienced players care about the same thing.

Why can it sometimes be hard for players to find these high-paying bingo sites, and how can they navigate this challenge?

Finding high-paying bingo sites can be tricky because payout information is not always clearly visible or readily available. Many sites focus on bonuses or promotions but don’t provide transparency about how they handle payouts. 

This is why we created our overview of bingo sites, ranked by their payout percentage. Unless the payout percentage is quite bad, I do think this is a missed opportunity, as players are likely to find and join your bingo site because of it. 

Whenever I review sites, I look for payout percentages and contact the teams if none are found. Perhaps understandably, many are less forthcoming with this information. This can be an issue as players struggle to find the information they seek in these cases. 

From a marketing perspective, why should bingo operators be transparent about their payout structures? How does this impact player trust and retention?

You don’t have to do much in terms of regular marketing, but when it comes to affiliate marketing, providing your payout percentage will get you on lists like ours. This means you will become more relevant to the thousands of players who care without complicating matters or confusing those who don’t.

More generally, transparency is a great way to build trust. Players want to know they can rely on the operator not just for a good game but also for fair, timely payouts. When bingo operators clearly communicate how payouts work, it sets a tone of honesty and fairness, which is crucial in an industry where trust is everything.