Lily Ray: How affiliate sites should react to Google core updates
Meet Lily Ray who's the Vice President of SEO Strategy & Research at Amsive.
Lily Ray is a well known SEO who's been active on X and LinkedIn covering a lot of changes in Google starting with the Helpful Content Updates.
In this episode, she has quite a few insights and here are the 3 takeaways I've learned from talking with her.
- Personal brand is a key to success for any site
- Search is becoming more socially influenced
- Despite all the best SEO tools on the market, focus on your customer and build a better product
Sounds simple right?
There is a lot more to this interview than that although the theme still remains the same about Google's core updates.
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