How can StatsDrone help iGaming SEO affiliates with their analytics and insights?
StatsDrone is a must-have tool for any affiliate marketer regardless of the ways in which you drive traffic to brands.
Here is how StatsDrone is helpful as a tool for any SEO affiliate:
- Get full traffic and revenue data
- Study the relationship between search traffic and revenue
- Detect signals in loss of search traffic
- Blend traffic and revenue data with GA4 and GSC data with Looker Studio
- Campaign analysis with tags
- Dynamic variables for SEO affiliates
Why reviewing your traffic and revenue data every day is important
Many SEOs will check their analytics daily and it is equally important, if not more, to check your traffic and revenue data daily as well.
At the end of the day, people run their affiliate sites to make money. If the money has stopped but your traffic is still good and growing, you have a major problem. This is what we call revenue leak and you want to know of it and fix it immediately.
If you have a lot of traffic flowing through any pages that have affiliate links and those links are broken or for some reason, the conversion rates have tanked, you'll want to redirect that traffic elsewhere. No amount of SEO is going to fix this. SEO stands for search engine optimization and the core concept is optimization. This is why conversion rate optimization (CRO) and SEO go hand in hand.
Also if you see any of your brands start to perform well, you might want to create more content targeting the keywords related to that brand. This is how you use your traffic and revenue data from StatsDrone for making adjustments to your SEO strategies.
Study the relationship between search traffic and revenue
Usually an increase in search traffic would correspond to an increase in revenue but this isn't always the case. It is possible to see an increase in overall search traffic but if you don't know which pages do the heavy lifting, if they drop in traffic, you might be leaking revenue but not knowing where it is coming from.
Detect signals in loss of search traffic
If your search traffic has dropped by say 5% month over month but your revenue has declined 40%, this is a signal worth investigating. It is possible that the 40% drop in revenue has come from a single page that represents a big loss in search. Although 5% might seem inconsequential, if that 5% represents a large amount of revenue, then this is how you know that all keywords don't hold the same weight in value.
Setting up Looker Studio dashboards for your affiliate data
One of the most common dashboards that SEO affiliates will use are Looker Studio SEO dashboards. One of the reasons why Looker Studio is so popular is that it is of course a Google product and connecting your GA4 and GSC data is essentially free. Yes, you can connect 1 or more Google Analytics accounts and your Google Search Console accounts. There have been many examples of what some of these amazing SEO dashboards look like.
Using Looker Studio, you can essentially build a keyword dashboard and map this to how much revenue those keywords are generating based on your search traffic. If you want to take SEO data to another level, you can even export Ahrefs or Semrush data into your dashboards.
Using campaign analysis for SEO insights
In StatsDrone, you can get all your campaign data from the affiliate backends automatically. With every campaign you have for each affiliate program, you can apply a tag to it. A perfect example of this is that you could create multiple campaigns for different GEOs. You could also create campaigns for multiple websites or different traffic sources.
If for example, you create 3 campaigns:
- 1 campaign for your newsletters
- 1 campaign for the homepage
- 1 campaign for a blog post
With these 3 campaigns, you'll be able to see how much revenue is being generated with each channel.
So now you can see if your blog posts not only generate traffic, but how much revenue they generate too. You can create more campaigns for review pages, comparison pages and bonus listings. By making use of campaigns and applying the tags offered within the StatsDrone app, you can learn the value of your traffic by each page.
Using dynamic variables for page level revenue attribution
Using dynamic variables, you can achieve revenue data on any page you have on your site. You can pass the page URL as a variable as a means of knowing which pages are generating revenue for you. With this feedback, you can understand which pages drive more revenue and use that for creating more content that performs well and knowing where to organize your SEO budgets.
Other pages of interest
