Best Bingo Affiliate Programs List 2024 | StatsDrone
What are the best bingo affiliate programs 2024?
You're here to discover any bingo affiliate program to join and to learn what brands bingo affiliates are promoting today.
How much do bingo affiliates make?
There are a few ways of uncovering the answer to this question and I'll give you those tips:
- Research public traded iGaming affiliates to look to see if they publish bingo data
- Looks for historical sales of bingo affiliate websites for M&A transactions
- Ask an affiliate manager
When I did ask an affiliate manager, I've been told bingo affiliates can earn significant money and up to over $100 CPA for referring a first time depositing player, as in FTD.
Do bingo affiliates also promote casinos?
Almost all bingo affiliate sites will have sections about online casino games and bonuses. To learn more check out our list of casino affiliate programs.
How we rank our bingo affiliate programs
We rank our bingo affiliate programs on the following criteria:
- Data for affiliates
- Brand trust
- Reputation amongst bingo affiliates
- Commission plans
Data for affiliates
Affiliates need their data in a timely manner and always accurate for transparency and trust. One of the biggest challenges in the affiliate business is for any bingo affiliate program to have an API to request their data. API is important because it is a secure way of obtaining data and affiliates simply need to know how much revenue they are earning.
On top of this, a new trend in tracking are postbacks and dynamic variables. This is known as S2S tracking or pixels. It is important to know which programs have a postback solution.
Brand trust
Trust can be not just the bingo brand itself but the bingo affiliate program too. Affiliates need to know which brands are worth promoting and this can change on a monthly basis.
Reputation amongst bingo affiliates
Most bingo affiliates are always watching what the others are doing and at affiliate conferences, many of these affiliates talk to each other.
Commission plans
It isn't just about getting the highest commissions but also having favourable terms and conditions for affiliates and ensuring the deals are fair that give the smaller to mid-sized affiliates a chance at competing.
What are some of the top bingo affiliate sites?
This isn't the most conclusive list but here are some of the most popular bingo affiliates you can find.
- LatestBingoBonuses.com
- WhichBingo.co.uk
- OnlineBingo.co.uk
- WDW Bingo
- BingoPort
There are a lot of other gambling websites that have bingo as a category like Gambling.com group and they also focus on casino and sports betting.
What are some of the top bingo operators?
This is not a conclusive list but remember that online bingo is not popular equally around the world. Scanning Google search results and some of the top ranking bingo sites, this is my list:
- 888Bingo
- JackpotJoy Bingo
- Foxy Bingo
- Gala Bingo
- Bet365 Bingo
Cross promoting casino games to bingo players
Most of the bingo rooms themselves have slots and casino games. When bingo players are waiting in between games, they can spin slots while waiting and it can generate more revenue share commission from your players.
Commission rates
With online bingo, you can get a few different types of commission plans that includes revenue share, CPA (cost per action or cost per acquisition) and hybrid commission plans. Hybrid plans are usually a lower revenue share and lower CPA but you get the best of both worlds.
Revenue share vs CPAs
There are 2 mindsets when it comes to commission in online gambling and it always boils down to which is better, rev share or CPA?
CPA gives you the upfront value of the player at the expense of the life time value of that player regardless of how long they remain an active players.
Revenue share will usually be less than the one time payment you get from CPA but in some cases, a single player can generate a large commission in a single month.
CPA explained
CPA as mentioned is Cost Per Acquisition and a bingo site might offer you $50 CPA depending on the affiliate program and the markets. For example a CPA in Canada or the United Kingdom might be worth a lot more than a CPA in a country like Argentina. CPAs can be shown as an FTD or NDC in an affiliate program. FTD stands for first time depositor and NDC stands for new depositing customer.
Revenue share commission explained
Revenue share is when you get a percentage of the net revenue.
- Example: Player A generates $4400 in a month on losses which is $3500 in net revenue and with revenue sharing of 25% would yield a commission for that month of $1100.
How To Find The Best Bingo Affiliate Programs
Online bingo industry
Online bingo has been around for over 20 years.
Affiliate conferences for bingo affiliates
There is essentially one major event that is worth attending for any bingo affiliate which is the iGB Affiliate show which used to be in London UK but will now take place in Barcelona, Spain in 2025. There are other casino affiliate conferences that exist that have bingo affiliates but there is no dedicated event.
Online Bingo Affiliate Programs FAQs
Is online bingo a worthy niche to make money for an affiliate?
Tough question but overall there are not a ton of bingo focused affiliate sites. Bingo might be a completely overlooked product but it typically only seems to convert in a few markets around the world like Canada, UK and USA. Bingo CPA can pay out in the $50 to $100 range whereas casino CPA deals can be in the $100 to $400 range.
Many bingo sites upsell casino games, casino reviews and casino bonuses as bingo players all seem to like online casinos as well. Some are into poker and sports betting but bingo and casino always go together. You can still get high commissions as a bingo affiliate if you refer players to any bingo site.
What countries and markets have a strong affinity for online bingo?
Bingo seems to be dominant in a few specific countries which tend to be English speaking markets like Canada, United States of America and United Kingdom. There is an interest in bingo in Spanish speaking markets and Brazil seems to have demand for bingo as well.
How long can it take before I can start earning money and starting a profitable business?
It depends on how you setup your bingo site. If you are a website then you can be an SEO affiliate or a PPC affiliate. If you decided to make videos whether for YouTube, social media or live stream, this could be a faster channel for getting your first customers to join.
What marketing tools can I expect from any bingo affiliate program?
Most gambling affiliate programs typically give you tracking links which you can use for text links and you can use banners. Overall banners are becoming somewhat obsolete as many ad blockers will block any type of banners ads especially gifs. You can use additional marketing materials a program has but otherwise you should standardize and design your own calls to action on your affiliate site.
What is negative carryover?
Negative carryover is something you'll find in an affiliate program's terms and conditions which states that negative balances are carried over to the following month. What this means if if you have a player that wins $5000, you'll have a negative commission earned and that negative balance needs to be wiped out which can take time. Other programs that don't have negative carryover are said to be No NCO and this means the negative balance resets back to 0 on the following month.
Is Pacific Poker still around?
Pacific Poker is known as 888Poker and is owned by the 888 Holdings Ltd group. 888Bingo is connected with the 888, 888Sport and 888Poker brand.
Which are the best bingo brands to promote?
Gambling affiliates that promote bingo tend to promote multiple bingo brands. Some of the most popular UK bingo brands are Paddy Power Bingo, Gala Bingo, Sun Bingo, Bet365 Bingo, and Coral Bingo.
How do I get paid as an affiliate?
Affiliates can be paid by bank wire transfer, cheque (checks) or ewallet payments such as Skrill, Neteller, PayPal and more. Some payment methods require a threshold for getting paid and payments are usually made monthly. Usually the minimum payout threshold can be $500 for bank wires and $100 or less for ewallets.
Are there any bingo affiliate networks that I can join?
I don't know of any affiliate networks that have bingo as part of their inventory. You're better off checking another gambling affiliate network to see if any have bingo along with casino and betting.
What does a bingo affiliate need to do to build a steady income for their website and business?
You want to build steady traffic whether that is search traffic or by capturing an audience through social media or collecting emails from your members. Ideally if you have revenue share as a commission plan, this can feed your site even if you might get hit with an algorithm change in social media or Google. A bingo affiliate company has to ride the wave of changes in rankings in Google so you always have to focus on growth.
This is why a lot of affiliate marketing experts will say capture your members emails because if you lose search traffic, you don't want to lose access to your valuable audience. They won't always remember your blog but with their email, you can remind them to come back to it.
Why is my content not ranking? What should I do?
As an affiliate coach and former SEO consultant, I hear this question a lot. Publishers, that is you the affiliate, will frequently cut corners and they would rather do 10 articles of 500 words each than 1 article at 5000 words. You need to think about trying to be the authority when it comes to being the best bingo affiliate out there. Just imagine if you were a bingo player, would you share your own content? If the answer is no, then it means you have work to do.
Gone are the days of publishing content and collecting the rewards like fish in a net. If you're not providing value beyond information, then you're not growing. Your competitors can do the same thing so why is Google or any platform going to give you more attention than others?
You have to understand these content principles called ToFu, MoFu and BoFu.
- ToFu - Top of funnel content. Example: what is online bingo
- MoFu - Middle of funnel content. Example: online bingo deposit methods
- BoFu - Bottom of funnel content. Example: does 888Bingo accept PayPal?
As you can see, or pretend to visualize, the funnel is wide at the top as it captures all the attention. However at the top, the user isn't necessary looking to buy anything. In the middle we see someone is looking for deposit methods for online bingo. They are closer to a sale but the search volume is lower. At the bottom of the funnel we have lowest search volume but this person likely is ready to buy right now.
What should new affiliates consider in starting a new website and should I consider WordPress?
If you're new to affiliate marketing then I'd highly suggest starting with a simple CMS like WordPress and perhaps even taking some courses to
Are there any affiliate courses I can take to become a better affiliate marketer?
There are some and the few that come to mind are The Affiliate Lab by Matt Diggity and Kyle Roof runs InternetMarketing.Gold and it is filled with a ton of courses on SEO which are great foundations for any affiliate marketer. Both guys have been on the Affiliate BI podcast and you can check out their episodes:
- SEO with Matt Diggity
- SEO with Kyle Roof
Is the 888 Bingo affiliate program a good program to work with?
888 as a brand has been around for over 20 years. In that time, you'll consistently see the 888 brands on all types of affiliate sites: casino, sports, poker and of course bingo. This makes 888 one of the most popular and consistent bingo affiliate program companies around.
