13 Best Lottery Affiliate Programs To Promote In 2024

If you're looking for the best lottery affiliate programs 2024 then you've hit the right spot.

In this article I won't just talk about lottery affiliate program reviews but also share some insights on this under-appreciated niche in iGaming.

In 2024, the lottery industry has started to explode and when DraftKings acquired Jackpocket for a cool $750 million USD on Feb 15, 2024, it made everyone realize the lotto space is awake!

If you're into lottery then this is the article for you. If you're curious about other iGaming niches then check out our casino affiliate programs and sports betting affiliate programs pages. 

Commission structures

Most lottery affiliate programs will pay out with revenue share or CPA commissions. If it isn't a revenue sharing agreement then it can sometimes be hybrid reward models of rev share with a CPA.

Revenue share explained - rev share is when you get a percentage of the net revenue.

CPA explained - stands for cost per action or cost per acquisition and is a one time payment for referring a successful depositing player. Some companies will list this as a FTD (first time depositor) or NDC (new depositing customer) in the affiliate backend.

Hybrid commission explained - Some programs will offer a lower rev share deal and a lower CPA but you get paid that CPA plus still enjoy the benefits of revenue share.

Fixed fees explained - it is possible to negotiate a fixed amount for promotion which is like a sponsorship and is a lucrative opportunity. Ideally this is suitable for well established affiliates with existing traffic.

An example of all 3 is as follows from the PA iLottery affiliate program (Pennsylvania state lottery)

1. 20% revenue share on big winners
2. $100 CPA per player
3. Hybrid of 10% revenue share and $50 CPA

Every affiliate program has their own commission structures whether you're on a hybrid plan, have flat fees or any other deal that helps you earn commissions. Overall a recommended commission structure is revenue share which can be a reliable source of money for your new players.

Getting paid

Every affiliate program will pay however they decide including if they allow affiliates from the country you reside in. Otherwise most of the time you can expect payment in the following segments:

• Bank wire or bank transfer
• Check (or cheque if you're Canadian)
• PayPal
• other ewallets like Skrill, Neteller, Payoneer
• Cryptocurrencies like Bitcoin, Ethereum and USDT

Overall it is rare for these lotto affiliate programs paying in Bitcoin but there are some crypto lotteries around.

Tracking links and marketing materials

Just a quick word of warning for new affiliates. If you don't have an active website or a channel to show your affiliate manager, they may reject your affiliate application. Your account manager will usually have to approve your account and they'll want to know your affiliate activities. You can't start promoting the lottery brands until you get approval from the lottery program.

It is recommended you have a lotto site and this is what your dedicated account manager will be looking for.

Tracking links & campaigns

When you do get approval on your account, you'll want to create a campaign and get your unique referral link. Although you'll always have access to various banners, you'll want to consider text links and other tools and widgets for promoting the brands. Banners can often be blocked by adblockers and to be honest, they are less visible on higher ranking lottery affiliates.

Multiple Billion dollar lottery ticket winners

What does draw interest in lottos are some of the staggering jackpots from some of the world's biggest lottery jackpots. Some of the biggest jackpots that have been recorded happened with Mega Millions, Powerball, SuperEnaLotto, EuroJackpot, EuroMillions (UK lotto), La Primitiva and El Gordo. Overall the 2 major lotteries in the United States exceeding $1 Billion USD for a total of 10 times since 2016.

One thing is for certain is that search traffic tends to spike when the biggest lotteries are hitting all time highs.

How to monetize your lottery traffic with casino

Not all lottery affiliate sites do this but the clever ones do. That is they also promote slots and online casinos to their audience as many people that buy lottery tickets are likely to be interested in other types of online gaming. Some lotto players will be into sports betting while others prefer instant win games.

Either way, this is something affiliates can take advantage of with cross-promotion.

Likewise, lottery offers and lottery bonuses will also resonate with players interested in casino bonuses.

The best lottery affiliate program

Who's the number one lottery affiliate program?

Lottery affiliate program reviews

Starting with some of the most popular online lotteries around and a list of lottery affiliate programs worth paying attention to.

TheLotter Affiliates review

Brands: TheLotter
Ownership: Lotto Direct Limited
Licensed: MGA (Malta)
Lotteries: Powerball (US), SuperEnaLotto, EuroMillions, El Gordo, Totoloto, Lotto 649, Otoslotto, BonoLoto, Melate Retro, Philippines Ultra Lotto, and many more
Languages: English, Russian, French, Spanish, Portuguese, Thai

The Lottery Office Affiliates review

Brands: The Lottery Office
Ownership: Global Players Network Pty Ltd
Licensed: Northern Territory Government of Australia
Lotteries: USA Power Lotto, European Millions, La Primitiva, USA Mega Lotto, Italian Super Jackpot, Irish Lotto, UK Lotto
Affiliate program URL

Lottomatrix Affiliates

Brands: Jackpot.com, LotteryWorld
Ownership: Jackpot.com
Licensed: New York Lottery licensed courier service
Lotteries: Powerball, Mega Millions
Languages: English, Spanish
Affiliate program URL

Lottoland Affiliates

Brands: Lottoland
Ownership:
Licensed:
Lotteries:
Languages:
Affiliate program URL

LottoElite

Brands: WinTrillions, Trillonario, LottoKings
Revenue share commission: 10% to 15%
CPA commission: $10 to $45
Ownership:
Licensed:
Lotteries:
Languages: English, Spanish
Affiliate program URL: https://www.lottoelite.com/

Lotto Billions Affiliates

Brands: Lotto Billions
Revenue share commission: NA
CPA commission: NA
Ownership:
Licensed:
Lotteries:
Languages: English, Portuguese (Brazilian)
Affiliate program URL: 
Review: Lotto Billions Affiliates review

Lottery industry

When it comes to talking about lotteries or even online lotteries, there is one thing to take into consideration. Most countries around the world have a lottery commission or a lottery gaming corporation.

A few examples this include:

• Ontario Lottery and Gaming Corporation (OLG - Canada)
• New York Lottery (United States)
• The National Lotteries Authority (NLA - United Kingdom)
• Svenska Spel (Sweden)
• Totoloto (Portugal)
• Loterías y Apuestas del Estado and ONCE (Spain)
• OPAP (Greece)
• California State Lottery (United States)

Lottery affiliate programs FAQ

Do you need a licensed to be a lottery affiliate in the United States?

You should always check with your local laws but to my knowledge in asking industry friends and some lawyers, a license is needed for affiliates that promote more casino or sports betting products and it will also vary state by state. For example some states will require a license on revenue share accounts but no license needed on CPA commission plans.

What lottery markets should I focus on for my lottery affiliate website?

The answer is up to you but I'll assume that whatever country you live in, that is the easier market to focus on rather than looking at different markets. Sure you might want to target the biggest market but sometimes going niche can pay off in the long run. If you focus on quality lottery content, you'll get the sales and customers coming to your site.

Picking the right lotto domain will help you zero in on your target audience.

Do all lottery sites sell lottery tickets or can they be online lotteries?

In 2024, we really think all lotteries should exist on the internet without any more physical tickets. Likewise there is still a lack of quality lotto apps and the ones that do exist don't have a user friendly interface.

What happened to multilotto.com affiliate program?

Multilotto.com seems to have ceased business in 2022 and has something to do with giving up their MGA license.

Are there any Bitcoin lotteries where players can with actual Bitcoin and cryptocurrencies?

There have been quite a few over the years but some brands fade and others come out of nowhere and seem to be established. A few crypto focused lotteries include the following:

• bclottery.io
• bc.game
• Lottoland

What happened to euromillions.com?

The site never seemed to be associated with The National Lottery and has been offline for some time.

What kind of lottery games can you play online?

It really depends on the brand and what they offer. Some lotteries allow you to buy tickets, others allow you to buy a ticket direct in an online format, others are isolated lotteries with their own jackpot pool and then there are some that allow you to bet on the results of the lottery.

What is the best lotto niche that I should focus on?

I've seen some people focus on specific lotteries like Mega Millions and others focus on things like lottery services as if they were a lotto agent. More and more affiliates are coming up with clever ideas for an affiliate lotto site that ultimate will promote any lottery brand.

Whatever you do, try to think about topical authority and be the best source of information for you users. It will help ticket sales and help you earn commissions.

Is it possible to buy official lottery tickets from another country?

Many sites explicitly state rules in which where you need to reside. For example I don't know of any services that let Canadians buy Powerball tickets. This would be a great question to answer for any lottery websites.

Is there an official affiliate program for Powerball?

Powerball is a big lottery in the United States and you can buy tickets on a state level.

How can I choose the best lottery partner to work with?

Look at the niche in lottery games you are focused on and research what your competition does and see what lotto brands they promote which tells you the lotto affiliate programs they are a part of. You can act like a lotto agent for your users and answer everything you can think of.

Where can I learn about new lottery affiliate programs?

You can follow this directory or be notified of new affiliate programs inside the app.

Can players buy lottery tickets from lottos in other European countries?

If you're looking to get tickets for any of the european lotteries, you might have to stick to the jurisdiction you reside in.