One question we get asked for a lot is: do you have a list of sweepstakes affiliate programs? Do you have a list of them to join?
We focus first on the affiliate programs list and within are the brands which we have further in this article.
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Sweepstakes casinos are a variation of the regular online casino. The companies that build these platforms in theory are different and they say a sweepstakes model is used rather than the RNG model. RNG standing for real money gaming. Players get a virtual currency free which seems to be paired as a bonus for purchasing of non gambling items. This currency can be used to play games and win prizes or cash equivalents. Basically gambling laws are avoided because the mechanism triggers the sweepstakes laws instead.
I've personally talked to a few people that have launched these businesses and have discussed extensively with lawyers about the legalities. It is up to a gaming jurisdiction or a government or state to update laws to change the legality of sweepstakes.
This is why you're seeing a lot of reputable websites promote a brand like Stake US which seems like a different product but uses the same Stake branding.
Examples of regular casinos include ones like YYY Casino which are part of YYY Partners. These casinos are typically licensed in jurisdictions around the world like Malta, Anjouan, Curaco, etc... Sweepstakes don't really seem to have much in terms of licensing based on the nature of how they work.
Examples of sweepstakes casinos include Crown Coins, LoneStar Casino, RealPrize, Stake US and McLuck.
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I'm not a lawyer but all affiliates should always be aware of the legalities of what you can promote in any jurisdiction. That said, to my knowledge, I've not seen many requirements that require a license to promote a sweepstakes casino. This of course could change at any moment which is why affiliates should aim to stay on top of the laws and aim to be compliant. One tip I like to recommend is to follow what some of the public affiliate iGaming companies do. They usually obtain licenses in the jurisdictions they operate.