What is a postback in affiliate marketing?

This is the question you ask that will eventually lead you to Voluum. 

Thankfully, I've got Marcin Kumięga, the Business Development Manager at Voluum, to help answer these tough questions and more. 

In this episode I asked the following questions:

  1. What is s2s postback and why it the iGaming industry adopt this more?
  2. Tell us about paid ads in iGaming: that is paid ads on grey vs regulated market
  3. What is the operators' perspective on user acquisition - between SEO, affilaites and paid ads
  4. Everytime I look up Ahrefs and look at brands that are out of business, I always see live affiliate links pointing to these offline brands including FTX. Do you think one of the biggest pain points in affiliate marketing today has to do with the link tracking and management for affiliates?
  5. I’ve had some exposure with Voluum in that some of our customers are PPC affiliates using it. Just when I thought I knew everything about affiliate marketing, I realize that Voluum has a steep learning curve. 2 part question: why should new affiliates learn what Voluum does and why should existing affiliates also pay attention?
  6. I believe there is a whole universe of affiliates that exist on the paid media side of affiliate marketing. Can you give some examples of how these affiliates can operate in terms of finding opportunities, driving traffic and making money?
  7. What do you think is missing in the world of affiliate marketing today whether it is tools or, industry knowledge?
  8. Aside from PPC affiliates, what other types of affiliates are using Voluum which obviously would include SEO affiliates?
  9. What do you see as the future of affiliate marketing as it intersects with Business Intelligence?