Just to do a bit of a preface, I've listened to Lashay on a few podcasts talking about B2B content. Obviously, we need to consume B2B content, so I'm really excited to not just talk about B2B, but also see how it applies to B2C.

And I already know Lashay has some insights there. And so let's get started with what is your story of how you got into content marketing and then also realizing that you had a talent for teaching it?

Lashay Lewis: Yeah, that's a great question. So I first got into content marketing around 16 years old. I started building kind of like.

My own affiliate websites, and I actually didn't know that I was teaching myself content strategy in the process of building these sites. But that's exactly what I was doing. And essentially what I would do is I would do some keyword research. I would find. Products on Amazon, all my on my Amazon affiliates back in the day, you know what I'm talking about?

I would find products on Amazon and then I would review them on the affiliate websites. And yeah, people would come and I would make a commission off of anything they purchased off Amazon. So even, so I would, you know, I had like this outdoor site and if I sold a tent and they went and bought like a flask or a flashlight or something like that, I would get commission on.

Everything that they purchased. So that was kind of my business model for a little while. And I think when I realized I was good at teaching, it was when I would have people reaching out to me for coaching and they would want to know, okay, how do I build my website and you know, what keywords do I target?

It got to the point where I would sell these websites off, but even before I could build the website, people would buy the keywords from me and then they would just go build a website. So it was kind of like, instead of finding the niche first, I would find the keywords that would make the site profitable.

And then from there, people would buy it off me.

You told me before that you know Matt Diggity, and I think maybe you might have used his Affiliate Lab courses. And sold some of your affiliate websites. So how did that all happen?

Yeah. So I knew Matt from way back in the day, maybe like 2014, 2015. And have used his services like his link building services and his guest posting service.

And it's just, I have nothing but amazing things to say about Matt. But yeah, our engagement started a while back. I have. Been in The Affiliate Lab. And I went through that again, super in depth, super tactical. But just selling affiliate websites, that was just. I don't know. That was more of a natural occurrence.

I just had like this guy I worked for at an agency. He was just like, you know, I would show him screenshots of like my Amazon account and things like that. And he would say, would you be willing to sell it? And I just thought like, Oh, okay. Yeah, yeah, sure. I'd sell it. But then I got into this crazy cycle of where I could never get the site to make enough money to be able to like.

Of course, like live off of it or anything like that, because people would keep buying them from me. But I realized, okay, I have something here, but maybe this isn't the right arena. I'm not making enough money, but I have skills. Okay. What do I do now? Yeah. Interesting.

So if I gave you 10 random SAS companies and said what percentage are doing content right?

Lashay Lewis: probably like 20 percent or less. So maybe if you gave me 10 companies, probably two of them are doing their content strategy correctly. Yeah. At least that's what I find.

John Wright: I'd say that's maybe generous, but I'm sure you could always take any SAS company and always find something for them to fix.

Lashay Lewis: Of course, of course.

What are some of the more common mistakes you see SaaS companies and even affiliate sites make when it comes to creating content?

So the biggest mistake that I see is the keyword volume type of smoke and mirrors. So what I mean by that is not, not just people that build affiliate websites but also companies think that going after the highest searched keyword is gonna get you like the leads and the volume and the NQLs and All the other jargon and terminology for B2B, but the thing is just targeting keywords with the highest search volume is not going to bring in leads.

It's not the volume that matters. It's the intent. And again, like I learned this at a very young age 17, 18. But I just couldn't put a name to it. And I think like that's where most companies and, you know, affiliate website owners mess up. It's again, it's not about the search volume. It's about the search intent.

So if I find a keyword that has high search intent, but maybe it has like 10 or 20 searches a month, I'm still going to write content around that. Given my experience, you know, I found keywords that, you know, Ahrefs says it gets 10 searches a month and I'm getting 20 visitors a day. So I would tell people like always.

Take keyword tools with a grain of salt, but switch your thinking, start thinking about, is this keyword high intent versus how much, you know, how many searches does it get per month? So if they, if they switch the lens from intent, you know, to intent from volume. Yeah, they're gonna, they're gonna be able to see some results for sure.

I think that's the key word is intent. I think that's actually probably a challenging thing to educate people on it, where people, they chase, like, I want online casino or I want Amazon book reviews, they go after things that they see the volume and they think if I can just be number one, which is kind of unrealistic.

They kind of miss out on the whole intent where it's like you could think about a collection of books That's very specific very niche and going well someone that wants that the intent is automatically going higher And I think that's actually a difficult thing to train people to even think like that.

Yeah, it is and i've spent half my career convincing people that the strategy works. And the other half of my career being what I call like a content therapist. It's like, people are like, Oh my God, like I'm not seeing, you know, volume and I'm not seeing leads and things like that, but it's like, you know, it's about educating them on the process and it's about switching their frame of mind.

But I think I'm at the point of where it's like, when a company comes to me, They already know they have a problem. They know that the top of funnel volume play isn't working. And now they're ready to do a more high intent play. Yeah. Content therapy.

I love it. Yes. All right. So talking about top of funnel and bottom of funnel where if you see these acronyms, they're T O F U and B O F U looks kind of weird.

You know, these are things that I'm kind of used to hearing in B2B, but how would you say they apply to B2C or is this really going full circle back to that intent?

It all, it all comes back to intent. It doesn't matter if it's B2B, B2C, D2C, it doesn't, it really doesn't matter. It's just, What's the intent of the person searching for the thing, right?

So if we're talking about B2C, maybe it wouldn't be... So, okay, let me give you context. For example, when I'm working with B2B SaaS companies, I do something called, like, pain point and feature mapping. So it's basically getting the pain point of the customer and then matching it to a specific feature of the product.

If we want to relate that to B2C, maybe it would be pain point and service mapping, if we want to talk about a service business, maybe pain point and product mapping, if we're talking about e com, right? So, it all applies to different industries. Again, it's just switching that frame of mind and understanding its intent.

Overvolume no matter what industry you're in that that that's like a universal rule for getting inbound leads from content. It's about intent totally. 

Knowing that you've got this B2B content experience and background and also a background in affiliate marketing. What would you say someone should do with their content if they're not having any success when it comes to traffic and or sales?

So I would say the first thing that you need to do is audit the, the strategy. So it's like, I think one thing that's important is understanding your goals. So, you know, people try to get on me sometimes because they're like, Oh, it's not all about bottom of funnel and you got to cover every part of the funnel.

And it's like, okay, obviously the buying cycle is not as linear as top, mid and bottom of funnel, but it's just a good way for people to be able to conceptualize the buyer's journey and then be able to group pieces of content within those different stages. Funny enough, going back to Matt Diggity, he was one of the first people that kind of put that thought process in my head.

I mean, I kind of carry that with me, but I think it's all about understanding your goals, number one. And then based on those goals, auditing the website to try to figure out why you're not hitting those specific goals. So to give you a more tangible example, let's say a company, you know, wants more email opt ins.

Let's get, let's get away from Bofu real quick. Let's say companies want more email opt ins. They want more white paper downloads. Okay, then you're going to go for a more top of funnel play. If a company wants inbound leads, you're going to go more for a middle of funnel and a bottom of funnel play. So I think it's all about understanding what your goals are.

And then again, a lot of companies don't even know what their goals are. Because I get companies on strategy calls all the time. I'm like, okay, so how many inbound leads do you want from organic? And I'm like, Oh, well, I never thought about that. So I think a lot of the root, I mean, honestly, the root of the problem is just like not knowing your goals.

Once you get that understood at a foundational level, then you can start to figure out everything else, even if it means bringing in the right consultants and, but the thing is, if you don't know your goals, you're not gonna know what to do, who to bring in, or how to solve it.

I think that makes sense. I mean, it's almost like you need an academic approach to doing this.

And the one thing I've noticed from talking to different guests covering SEO, covering conversion rate optimization, it's, it's a pattern. Pretty much there's 1 percent of the, the industry, whether it's affiliate marketing or something else that are doing the right things that take that academic approach of going, let's start with the questions and going, what are our goals?

And they don't really break it down. And I think you're kind of articulating, like, you know, the results, the results are, you have lots of clients, clients that are just kind of, they don't know where to start, but I think this is a, the really way to explain, like, why do people do this?

Yeah, completely.

And then I've had quite a few SEO guests that have consistently been preaching topical authority. And I wanted to ask, how do you define topical authority and how do you help clients become better at this?

Topical authority to me is just a way of structuring the site in a way where Google will understand.

that you go deep instead of wide. So basically, you know, relating this back to B2B and how I work with them. So what we'll do is we'll separate the site into high level categories or use cases. And what we do is we'll go deep into that specific category or use case. And what I like to do is create. A top mid and bottom of funnel strategy within that specific category.

And then what we do is we'll take it and then move to the next category and then do a top mid bottom of funnel play. It creates a very method methodical like approach to Content marketing. You're not just kind of like the spray and pray type of method. You're just throwing things at the wall, seeing what sticks.

That's how I like to do it. And I know people have like thoughts and opinions on how to interlink and things like that. But to me, I just keep it very simple. I like to, and this is getting like a little tactical, but on a high level category type of view, I like to interlink the high level categories together.

And then interlink content within that category. So again, I talked about, you know, choosing one category and then creating top, mid, and bottom of funnel content. I like to link those pieces together. And if you want to get even more tactical, you could link top of funnel pieces to middle of funnel pieces, which links to bottom of funnel pieces.

Right. And again, I know that's, you know, super deep, but if you wanted to go that far into it, you totally could. I don't, I tend to not like to overcomplicate things. So what I would do again is just like focus on one category and then interlink Things together interlinked articles together within that specific category, and then you move to the next category and the high level article so we're talking about working within a specific category or use case.

I like to have maybe like one beast of an article, right? And that's kind of like the high level piece. And then within that do, you know, top mid and bottom of funnel. So, yeah, I think that's a good way to develop topical authority again. I don't like. Get too deep into that stuff because I know it like confuses and over complicates the process but if you just again Separate the site out by category and then link things together within that specific category.

You should be okay.

Would you say that I mean when it comes to just content? There's a lot of sites that they're kind of plain and it's like wikipedia just text But what i've noticed is that you know Affiliates and SEO, they're injecting like everything. It's bold. It's the right linking to different parts of it.

I mean, you're mapping up the architecture of content, but how would you say that doing things like dressing up the content with images and blocking them off with like lists and just kind of mixing up the format? How much do you think of that helps as well?

I think it helps quite a bit. And I think SEO professionals don't pay attention to that because they're more focused on, okay, how quickly can I rank and when they think about ranking, a lot of the time, they don't necessarily think about structure, but they think about keywords, right?

Okay. How many keywords can I get into this piece to make sure it ranks? But the thing is, the article can rank all at once. If it's not structured properly and in a way that makes sense to the customer, it's not going to convert. And at that point, what's the point of it ranking if it's not going to convert?

And I think this is one of the parts I dive deep on with the companies I consult, is like the structure. So I don't do any writing, and I tell everybody I talk to, like I absolutely hate writing, it's a time suck. But me and writers pair together really well because in my former life, I was a freelance writer.

Even with all the affiliate sites I created, I wrote about those. I wrote those myself. So it's like, I understand the pain points of freelance writers. So I've built a process for them to be able to plug in customer information and product information in a way that converts really high and makes sense to the end user.

And honestly. I haven't built a backlink in years, and I haven't really had to, and it's because of how in depth and deep the content is and how it's structured. Usually we wind up ranking just because, you know, just pressing publish. I don't do too much on page SEO anymore. Not saying it's not important.

So, for, I like to use ClearScope for that, but even outside of that, like, I, I find we're able to rank pretty easily just structuring the content in a way that makes sense. So, I treat bottom of funnel content as almost as if it's like a written demo walkthrough. That's how I treat it. So pictures are important.

Gifts are important. I know somebody's going to be like, Oh, it's not gifts, it's shifts. But I think those things are like uberly important, especially when you're working on bottom of funnel content, because In contrast to Top of Funnel, Top of Funnel content is more objective, where Bottom of Funnel content is more subjective.

So you have to get deep with the videos and the walkthrough and how it works, and how it matches to pain points, and you need people from other teams giving their input on this stuff. So I think structure is very important. I think it's one of my, I don't like to call it like cheat codes, but I'm a gamer, so.

naturally that comes to me. It's like a cheat code for ranking, honestly.

You're one of a few people that I know that would advocate to focus so heavy on content quality where it either generates links or sometimes they're not even looking at links. I have a lot of friends that have affiliate sites and they've done extremely well for a long time.

They literally do not care about links. They're like, I don't have time for it. And their, their philosophy is build the good content. Sometimes it ranks really well without the links. And it's, I think in the SEO world, more people, you get told links are everything when it seems like more people are kind of maybe not paying as much attention to the content.

Totally. Like even, even when I was coming up in the affiliate world, I heard a lot of like, you know, backlinks this and interlinking that, and it's not that it's not important, but it's not the first thing on my mind when I'm working with a client, the first thing on my mind is. Customer research. And that's where we start.

And then from there, we take that information and then we plug it into a framework and to be able to scale that bottom of funnel product led style content. So to me, it's not really about link building. It's really the quality. So when I work with the clients, that's where we really focus. And a lot of the time, it's just like we get first page rankings and A week or two or things like that.

And it used to be, I mean, it is exciting. I'm not gonna say it's not exciting, but it's so common now. And, and, and I think I've been able to prove like over some years now, it's really the quality. Of the content and not the quantity, not the quantity of the articles you're producing, not the quantity of links you're trying to get.

It's really the quality, totally.

So I'm gonna talk about Surfer SEO the, the tool. Like they've got the AI component, but taking that aside. I use that for writing articles. And the one thing I believe to be true is that surfer analyzes like the top 10 ranking results. They tell you how many words of content you should have.

The H1s, H2s, H3s, and what keywords to put inside. But I think the one thing that it's missing, it's analyzing what the internet already has, but it's not really giving you what is extra. So how do you. How do you kind of teach people like there's extra that could be done or would you say that's even valuable or more valuable to actually add that extra that is very important to the users like I no one's ever talked about that because everyone's kind of Sort of copying each other.

Yeah, I'm big on this. So tools like surfer, you know, they run the top 10 and things like that. But like you said, it doesn't have that specificity. I think that's where having the years of knowledge and experience really come into play and benefits companies, because it's that nuance. And I also think that tools and softwares don't understand.

And I know we kind of talked about this a little bit. I'm working on something to help me, like, fill this gap. But I rarely use AI in my content strategy and people might find that insane, but AI can't write to the depth and specificity that I need it to. And I think that's where tools fall short.

And I do think you should analyze the top 10 search results. But I think the problem with a lot of tools like that is like, They're telling you what to do to compete with them. But in actuality, you don't just need to compete, you need to be better. And that's what I focus on. And again, like, a lot of, you know, going back to the question you asked me in the beginning, like, how many SaaS companies get this right?

It's not hard to rank first, second, third, when half the companies you're competing against aren't doing it right. It's like, what's that differentiation factor? We're all using the same tools. Hundreds of thousands of people use Surfer. Hundreds of thousands of people use Ahrefs. ClearScope. Keyword Explorer.

Like whatever tools you use, There are people using the same tools. What's your differentiator? What are you going to do with the content that's going to make it stand head and shoulders above the rest? And that's what I really, really focus on.

In the B2B space, personal branding is seeming to be everything, as I think you would know this.

Do you think more affiliate sites should be injecting that personal branding as part of their content strategy?

Absolutely. Yeah. I used to do it with my affiliate sites all the time. Like I would create like an alias and go on the website, like fake name generator and generate alias for the, but I always built my affiliate websites with a brand behind it.

I think branding is a super strong play. It builds trust. Yeah, I think branding is very, very important. I think it needs to play into,

as far as it playing into the actual content strategy, it can. But I'm looking at branding more of like a higher level type of thing. So like, for example, when I would do my affiliate sites, like I would get a logo made on Fiverr and I would, you know, have color schemes going on and things like that, but in actuality, when people come to the website, they're reading the article, they want the information.

Again, not saying branding isn't important, but I think it's really just like spices it up, especially for affiliate websites. So we're talking about B2B. Oh, you totally need. Branding around the you know, from the job, just because. The sales cycles are longer people are going to their peers to ask, you know, is this a good software?

You know, this is that, but, you know, so there's some nuance and differentiating, you know, differentiation there between like affiliate websites and SAS. But I do think branding is still an important play all around. I've always done it. And it's funny because I never thought about it until you just said something about it.

But yes, branding is something that I, I stand on pretty, pretty hard for sure.

I'm only recognizing this pattern because remember when I was talking about those affiliates that do really well by focusing on content? They literally inject the branding as part of it. And it's I've been trying to crack the code.

There's a lot of people that believe that some of the biggest and wealthiest affiliates, they have the power and money to buy the best SEOs, the best designers, content writers. Do you think there's an opportunity for the single person starting out and they kind of feel intimidated and overwhelmed that they're going up against giant corporations?

Super professional. Everything is super optimized. But do you think personal branding is The main gateway where they actually have a chance to not only just compete, but carve out their own niche where maybe it's not easy for a corporation just to buy you as the brand. They can try to do that. We've seen this with back backlinko and you know, Dean from backlinko was acquired, I think by Semrush it's you're acquiring the person and it's really difficult to separate the two.

Do you think this is an opportunity for where it's not like the big get bigger and there's no, there's no hope.

That's an interesting question.

Streaming and video is becoming more important. And it's very difficult to like, that's, that's realness. You just can't really hide that realness. And I think, as people start doing streaming, why are streamers making more money in affiliate marketing? It's like, I get to connect with that person. And it's all about going back to even the content of having, Here's who I am.

This is what I do. I love my gardening website. I think maybe video could be a part of this ecosystem that, that says you can't, this is, I think might be the potential demise of the big affiliate sites that are super corporate and super soulless. Maybe they might actually at some point start losing traffic at the expense of these personalized brands, which is basically.

Like an intersection of influence or marketing.

I totally agree with that. So if you think about a site like the Wirecutter, that was an affiliate website on its own, and then it was acquired by the New York Times, and things like that, I think branding plays into that huge. And even with my own consultancy, it's like, I'm going very, very hard on a branding play.

And a lot of the time, like I had someone to get on a call with me and they told me, they said, I don't know if you know this, but you are a big selling point. And I'm just like, okay, at that moment I was like, yeah, brand means a ton. And I think I knew this again, that's why I would like build my affiliate sites with branding built into them.

But if you really want like the best chance at competing with bigger companies and here's another thing, right? It's brand, but it's not just brand. So again, another reason why I love the whole bottom of funnel methodology play is because I like to work with smaller startups because they're more quick, they're nimble, it's less politics, less red tape.

Even with working with them, we run laps. It's around bigger content teams with more budget more people, and it's because of the strategy behind it. A lot of those companies are just like, Okay, I've got a ton of money. I'm going to dump it over here, dump it over there. And there's no thought process behind.

Okay, how do I want to structure this content to make sense? You know, how do I want to set my team up for success? And yeah, so sometimes more money can actually lead to the demise. I think when you're smaller, you're forced to get more crafty. Okay. And and then again, like this applies to me as well.

When I was doing affiliate marketing, I was competing against huge websites, but what I would do is I would find that small gap because they, the keyword and the intention would not match. It's been, it's how I've been able to outrank Wirecutter and Cosmopolitan and all these other websites is because they don't have, even Neil Patel at one point, it was like, they don't have the intent dialed in, they've targeted a keyword.

Oh, maybe it accidentally, you know, ranked for something else, but that intent just isn't there. And I would find those little gaps and fill those gaps. And, you know, from those gaps being filled, that's how it would make money. Same thing I do with. companies now. And it's funny because a lot of the knowledge that I've learned from affiliate marketing, I'm using in SAS.

I just bought it over to SAS because SAS is a lot more lucrative than affiliate marketing for a lot of people. But it's the same methodology. I think brand can play heavily into that. I think it does. Like you gave the example with Bryan Dean at Backlinko. The guys that grew on Convert. Also just did a SEMrush course.

Shout out to them. Love those guys. They taught me a lot of what I know as well, but branding plays heavily into it, but I don't think it's Just branding, I think having a good strategy in place helps a ton too.

At the end of the day, it's people like buying from other people. 

Yes, totally. Yeah. It's about relationship building.

And a brand isn't just like, oh, the colors and things like that. It's really how you make people feel. How do people think about you? Like, so if somebody's having another conversation about John to somebody else, what are they saying? You know what I mean? Like, that's brand.

And what do you see as the future of affiliate marketing as it intersects with business intelligence?

Lashay Lewis: Ooh, that's a great question. And I got to think on it a little bit, but.

As it relates to business intelligence.

I don't know. I think even affiliate marketing as a whole, just being able to being able to track not only what the people in your circle are doing. So like how many people refer, you know, this person to you and that person to you, but I think it's also great for. And this just comes down to tracking in general.

I think it's great for repurposing. So if you know what people, if you know what content, if you know what pieces are driving in the business, you can double down more on those things. I like it specifically for affiliate, because again, like if we go back, I know you mentioned like. Influencer marketing earlier in the intersection between that.

And I think having a good platform to be able to tell companies like, okay, you know, this person is driving this amount and this amount is just. It's just great for opening up another, I don't know if I would say line of business, but I think it just gives you a good pulse on who your best people are.

And I think from there you can maybe like create programs or put them into a special sub, you know, set of people where it's like, these are really your champions. And I know this is like a total off the tangent, but I'm thinking about like. LinkedIn sponsored posts and things like that. Like if companies invest more into having like product evangelists and things like that, I think they would get even further with their marketing and, and, and things like that then versus publishing from like a company page and things like that, just knowing who your champions are.

And I think affiliate plays big into that because. Even going back even further. I was an affiliate for this company and I was like one of their best affiliates and they gave me so many incentives and they really treated me like, Oh, okay. I was a, you know, I was like one of their best. And I think like having insight into that is super, super important.

Because of course, if it's like, if it's certain people that are like really driving the money in for you, you want to make, you want to make it worth their while, like you want to incentivize them properly and things like that. And it's just good to know. Right. Like. Again, who your champions are to be able to like effectively open up other avenues for them, you know, for example Maybe you have a really really good affiliate and you're like, okay.

Do you have a newsletter? Can I sponsor your newsletter? You know what? I mean? So just being able to create like that hub and spoke Model, I think is really important. I think yeah, super super important.

I think there's a lot of insights there where I mean When's the last time an affiliate program has said, well, maybe this has actually happened to you is, you know, they ask you, can you post something on LinkedIn that kind of puts a shining light on us?

We're actually part of this influencer ecosystem. You don't need to be 1. 2 million followers to actually have an impact. Like I have 4, 200 followers currently on LinkedIn. It's growing, but I know if I do a couple shoutouts to a few affiliate programs, which I haven't done too much of, I think I'd be able to help them actually get some sales and signups from that.

I think that's an important point that you make. I have people come to me on LinkedIn all the time, 15, 20, 30, 40, 000 followers. And they're like, how are you making the money that you're making? So for context, I left my job August the 4th. I was at 75k a year. And I could not break past that ceiling. Fast forward to October, I'm at 420, 000 a year.

So it took for me to go out on my own and be able to break that plateau, and I only did it, well, I have like 6, 100 something followers as of today, but I did it with under 5, 000 followers. So it's totally possible. And again, I run this whole bottom of funnel methodology with everything I do in life. It's about quality, not about quantity.

I don't care that I don't have, you know, I don't care that I don't have 20, followers. I care about the impact that it's making on the business. I care about my community. I care about my people. And I think that goes a long way. And again, that plays into branding too. It's not just me. the colors and everything like that.

It's how people feel about you. It's how you make people feel. So yeah, I think that's a very important point that you make. Yeah, I was able to grow pretty. a pretty thriving consultancy with less than 10, 000 followers, really less than 5, 000. So hopefully that gives people some inspiration and some hope.

It's like success isn't as far away as you think it is, as long as you focus on the right things. And

I also wanted to give a bit of a shout out to I noticed that you've shared a lot of content. Charts, and I think you use a notion for it where you have content dashboards that give you the feedback.

And I think that's actually something we have analytics, but I think analytics needs to be built out as maybe a Looker Studio dashboard or something custom to give them the fast insight so they don't have to go. Five clicks in to realize this is working really well. This is actually wasting all of our time. 

Yes, no. And yeah. And even with my content dashboard, like I've built in a looker studio template into it for this specific reason. Cause one of the, one of the biggest pain points with writers is not being able to attribute content to revenue. So in that event, you know, I wanted to be able to make that easier for them.

So what I did was just build a looker studio template. And it has a page specifically carved out for conversions. So when you click on the page title, so for example, how I show my value to a company, is I'll go into the tool and select the specific articles that I helped write, and then it will show them how many conversions came in from that specific piece.

And it's like, that's one of the biggest pain points with writers because they don't know how to show their value like on paper, for lack of a better word. Whereas sales are more closely tied to numbers. They have like close rate, win rate, things like that. It's easier for them to show their value up front.

It's more difficult for us. So that was really to empower content marketers to be able to say, Hey, we matter to it's our job to drive more of the right type of prospect to sales and then get that feedback so we can put out more content that makes sense to drive more people in back to sales.

Lashay, thank you so much for doing this.

A lot of insight. And like I said, I remember listening to your previous podcast. There was a lot in there. So I was very excited to have you on. How can people get a hold of you?

LinkedIn primarily. I also have a content marketing dashboard. If anybody's interested in that, they can go to


Grab it for free. It's a really, really valuable resource. It's going to help you lay out your customer information and help you create a content strategy. But yeah, if people want to get in contact with me, LinkedIn is going to be the way to do it.

About Lashay Lewis

She is the founder of Authority Plug and you can reach her on her LinkedIn profile here.

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