These are some of the more common keywords and terminology you'll encounter in affiliate marketing as well as other definitions and acronyms you'll find on this website and in the StatsDrone app.
An essential team member within an operator's affiliate program responsible for acting as an account manager dedicated to fostering and optimizing affiliate relationships.
The dedicated department within a business enterprise focused on identifying, engaging, and cultivating partnerships with affiliate marketers.
An individual or business entity in a business relationship with one or more affiliate programs, possessing the capability to channel relevant traffic that converts into customers. Compensation is provided for successful referrals.
Stands for Application Programming Interface which allows for a secure transmission of data between applications.
Also referred to as offers, bonuses Incentives offered to customers, typically when they make real-money deposits. Examples include welcome bonuses, reload bonuses, cashbacks, rebates, free spins, and loyalty bonuses, often subject to specific terms and conditions and wagering requirements before withdrawal.