RedTrack Review (2022): Overview, Features, Pros & Cons, Pricing - StatsDrone

11 January 22

Overview

RedTrack Ad tracking

RedTrack is a powerful and advanced ad tracking and conversion attribution tool that adapts to all types of online advertising campaigns.

The tool was developed by RedTrack.io in 2018. Since then, it has become one of the leading exponents for affiliates and marketers to manage their campaigns efficiently, quickly, and effectively.

Currently, RedTrack is available in different languages for the convenience of its users, including English, Russian, Spanish, and Chinese (simplified). In addition to this, the reach of this tool, in terms of users, covers about 107 countries around the world.

For RedTrack, the most important thing is that its tool is wholly adapted to the user, and that it provides the speed, accuracy, and confidence that is sought after in this type of solution.

Because of this, the tool has 4 fundamental characteristics that allow it to achieve this, which are:

  1. Tracking without redirection
  2. Tracking and forwarding of impressions
  3. S2S postback tracking without third party cookies
  4. Fraud detection

In addition, RedTrack also offers optimization, analysis, and management solutions such as:

  • A/B Testing
  • Automatic rules
  • Reports with a distribution of more than 30 key points
  • Customized reports
  • Multi-user access
  • Editor panel(s)

Ease of Use and Interface

While it is true that to the untrained eye, RedTrack's interface may seem a bit confusing, the reality is that with a bit of practice, you will find that it actually has a lot of valuable information well organized in one place.

Likewise, the configuration of the tool is relatively simple. In just a few minutes, you will be able to start optimizing your advertising campaigns without significant complications.

On the main screen, you will find all the information you need for each of your campaigns, including the number of clicks, conversions, the overall cost of the campaign, and of course, the CPA, CPI, and CPC. In addition, you will find built-in report templates in the application, which will reduce the setup time of your campaigns enormously.

Of course, you also have the option to take your time and create custom report templates. Feel free to choose the option that best suits your action plan.

You will surely be interested to know that, within the information options available to you with RedTrack, you can easily view data related to your offers, landing pages, start dates, connection type, IP, devices, operating system, browser, geographic position, language, sender, flow, sub-identification, and many other additional parameters.

All in all, RedTrack is a powerful tool that, while not easy to use at first, rewards you very well once you take the time to learn how to use it.

Features Explained in More Details

RedTrack Tracking solutions

So far, we have only mentioned the many features that this tool has; however, it is time for you to get to know them in-depth. Below, you will find a list of each one of them accompanied by their respective description:

Tracking Features

  • No-redirect tracking: This script will help you track all organic traffic for each campaign, including Facebook and Google traffic, without the risk of data loss and with individualized reports for each of the analyzed sources.
  • Impression tracking and forwarding: Beyond just focusing on clicks and conversions, RedTrack allows you to track the impressions of each banner to get a comprehensive view of each campaign.
  • S2S postback tracking with no 3rd party cookies: The safest and most reliable alternative to pixel tracking. It can even be used with GoogleAds and GoogleAnalytics.
  • Fraud detection: RedTrack partners with a leading fraud detection tool (FraudScore). In this way, they can offer actual fraud and bot detection that really works. Although this option is available for a small extra fee, it is an option that everyone should purchase as it helps to check the quality of the paid traffic you acquire for your campaigns.

Optimization Features

  • A/B Testing: This type of testing allows you to maximize results and obtain a better ROI by comparing two types of advertising campaigns and determining which one is more effective.
  • Auto-rules: The user can manage traffic from different sources without leaving the application with this option. Currently, it has more than 20 built-in sources, including Google, Facebook, PropellerAds, Taboola, Revcontent.
  • In addition, with automatic rules, you can: 
    • Pause a campaign on your traffic source based on its performance
    • Distribute traffic to the most effective offers, landings, or streams
    • Create a blacklist of ineffective placements
    • Receive notifications every time a set KPI is not met

Analytics Features

  • Reports with 30+ data attribution points: Here, you will find essential information on everything you need to know about your campaigns, including offers, landing pages, dates, start dates, connection type, IP address, device, operating system, browser used, GEO, language, referrer, flow, subIDs, and many other parameters.
  • Customized reports: Customizing your workspace is possible with RedTrack. You can decide how you want your entire dashboard to look by adding, hiding, and reordering any of the columns, metrics, and filters present.

Management Features

  • Multi-access: This tool allows you to share access to your personal or corporate account with your work team while managing each access by giving or limiting access to financial information, traffic sources, networks, app sections, and much more.
  • Publisher Panel: This option is ideal for all those who work with a limited number of affiliates/direct advertisers or who manage their own media buying, as it allows them to track, manage, and control all affiliations from one place by providing separate white-label workspaces between them and the advertisers.

Pros & Cons

While RedTrack is a powerful tool for managing your ad campaigns, it also has less optimized parts. Here's an overview of what's good and bad about RedTrack so you can consider all its aspects before purchasing the tool.

Pros:

  • Includes a full range of click and conversion attribution technologies
  • A superior tool in the market support
  • Competitive pricing
  • Reliable, secure, and trustworthy
  • Intuitive and easy-to-use
  • Integrated with major networks
  • Responsive and friendly customer support
  • Great onboarding process
  • Real-time analysis
  • Built-in bot and fraud detection
  • You can customize plans based on clients' needs

Cons:

  • Some plans include more features than needed.
  • Some features are hard to find, and you might even need to contact
  • support to find them
  • Team sharing is only available for the two most expensive plans

Pricing Plans

RedTrack Campaign prices

There are two main types of plans in RedTrack: individual and corporate. In turn, each of them is divided into several plans that include various parts of the tool for a fixed price that can be paid in monthly or annual installments.

First, we will mention the individual plans, which are:

Basic Plan

For $49 per month, $41 if you make an annual payment, you can

get the essential features that cover the general needs of an advertising campaign

management.

These features include:

  • Unlimited campaigns
  • Unlimited conversions
  • Core tracking and analytics
  • Up to 1,000,000 clicks per month
  • Overspend charge per 1k events = $0.06
  • 2 custom domains
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Up to 2 custom conversion types
  • Real-time performance reporting
  • 3 levels of drill-down and grouping
  • View conversion and postback log
  • Email support

Pro Plan

In addition to the base tools, the Pro plan includes certain features

that enhance API integration, campaign auto-optimization, and alerts for $99

per month, or $83 if paying annually.

These features include:

  • Unlimited campaigns
  • Unlimited conversions
  • Core tracking and analytics
  • Robust analytics
  • CR/EPC/ROI Optimization
  • API-integration with channels
  • Up to 3,000,000 clicks per month
  • Overspend charge per 1k events = $0.04
  • Unlimited custom domains
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Universal tracking script
  • Up to 11 custom conversion types
  • 1 Free SSL
  • Performance automation
  • Auto-update cost every hour
  • Postback to Google and Bing
  • Facebook conversion API integration
  • Real-time performance reporting
  • 5 levels of drill-down and grouping
  • Period comparison
  • View click logs
  • View conversion and postback log
  • Email support
  • Live chat (activated on demand for an additional $19.99)

Advanced Plan

The most complete plan is to manage advertising campaigns from various accounts such as Google, Facebook, Bing, and others. The cost of this plan is $149 per month or $125 if you make an annual payment.

These features include:

  • Unlimited campaigns
  • Unlimited conversions
  • Core tracking and analytics
  • Robust analytics
  • CR/EPC/ROI Optimization
  • API-integration with channels
  • Multiple accounts per channel
  • Up to 6,000,000 clicks per month
  • Overspend charge per 1k events = $0.03
  • Unlimited custom domains
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Universal tracking script
  • Fraud tracking and reporting (5-day trial)
  • Up to 11 custom conversion types
  • 1 Free SSL
  • Performance automation
  • Auto-update costs every 30 minutes.
  • Postback to Google and Bing
  • Facebook conversion API integration
  • Full-access API
  • Multiple traffic accounts integration
  • Real-time performance reporting
  • 5 levels of drill-down and grouping
  • Period comparison
  • View click logs
  • View and export conversion and postback log
  • Email support
  • Live chat
  • 1-on-1 onboarding

Below are the corporate plans available:

Team Plan

Control every channel of your business, from buying resources and affiliates to influencers' activity by scaling their activity through various work teams. For $249 per month or $209, if you make an annual payment, you can get the following features:

  • Unlimited campaigns
  • Unlimited conversions
  • Unlimited Affiliates
  • Advanced tracking and analytics
  • Additional user seats
  • Publisher/Affiliate tracking
  • Withe-labeled publisher portal
  • Up to 10,000,000 clicks per month
  • Overspend charge per 1k events = $0.03
  • Unlimited data sources
  • 2 accessible additional user seats
  • Additional user seat = extra $30/mo per new user
  • 12 months of data storage
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Universal tracking script
  • A 5-day trial of the fraud detection feature
  • 11 custom conversion types
  • 2 free SSL
  • Performance automation
  • Auto-update costs every 30 minutes.
  • Google, Facebook, and Bing conversion API
  • Facebook conversion API integration
  • Full-access API
  • Shopify and other E-commerce integrations
  • Multiple traffic accounts integration
  • Multi-dimensional reporting
  • Cross-campaign multi-touch attribution ($50 per month)
  • View and export click logs
  • View and export conversion and postback log
  • Publisher/referral/partner management
  • Remove "RedTrack" branding.
  • Custom payout management
  • Email and live chat support
  • 1-on-1 onboarding
  • Data setup and migration (limited)

Agency Plan

Scale your agency's operations by creating a unique experience for your clients with real-time reporting. For $449 per month or $375, if you make an annual payment, you can get the following features:

  • Unlimited campaigns
  • Unlimited conversions
  • Unlimited Affiliates
  • Advanced tracking and analytics
  • Additional user seats
  • Publisher/Affiliate tracking
  • Multiple publisher portals
  • Withe-labeled publisher portal
  • Publisher Discovery
  • White-labeled reporting portal
  • Up to 25,000,000 clicks per month
  • Overspend charge per 1k events = $0.02
  • Unlimited data sources
  • 5 accessible additional user seats
  • Additional user seat = extra $30/mo per new user
  • 12 months of data storage
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Universal tracking script
  • A 5-day trial of the fraud detection feature
  • 11 custom conversion types
  • 3 free SSL
  • Performance automation
  • Auto-update costs every 15 minutes.
  • Google, Facebook, and Bing conversion API
  • Facebook conversion API integration
  • Full-access API
  • Shopify and other eCommerce integrations
  • Multiple traffic accounts integration
  • Multi-dimensional reporting
  • 15 Customer reporting portal seats
  • Cross-campaign multi-touch attribution ($50 per month)
  • View and export click logs
  • View and export conversion and postback log
  • Publisher/referral/partner management
  • Remove "RedTrack" branding.
  • Custom payout management
  • Multiple white-labels support ($50.00 per withe-label)
  • Email and live chat support
  • 1-on-1 onboarding
  • Data setup and migration
  • Personal telegram chat

Enterprise Plan

For asset purchase teams, vendors, or agencies running large-scale operations. For $1,119 per month or $933, if you make an annual payment, you can obtain the following features:

  • Unlimited campaigns
  • Unlimited conversions
  • Unlimited Affiliates
  • Advanced tracking and analytics
  • Additional user seats
  • Publisher/Affiliate tracking
  • Multiple publisher portals
  • Withe-labeled publisher portal
  • Attribution suite
  • Publisher Discovery
  • White-labeled reporting portal
  • Up to 75,000,000 clicks per month
  • Overspend charge per 1k events = $0.02
  • Unlimited data sources
  • 25 accessible additional user seats
  • Additional user seat = extra $30/mo per new user
  • 18 months of data storage
  • Web and mobile traffic tracking
  • No-redirect tracking
  • Universal tracking script
  • A 5-day trial of the fraud detection feature
  • 11 custom conversion types
  • 10 free SSL
  • Performance automation
  • Auto-update costs every 15 minutes.
  • Google, Facebook, and Bing conversion API
  • Facebook conversion API integration
  • Full-access API
  • Shopify and other eCommerce integrations
  • Multiple traffic accounts integration
  • Multi-dimensional reporting
  • 30 Customer reporting portal seats
  • Cross-campaign multi-touch attribution
  • View and export click logs
  • View and export conversion and postback log
  • Publisher/referral/partner management
  • Remove "RedTrack" branding.
  • Custom payout management
  • Multiple white-labels support
  • Email and live chat support
  • 1-on-1 onboarding
  • Data setup and migration
  • Personal telegram chat

Custom Plan

Finally, there is the custom plan, where businesses with more specific needs can get the best out of RedTrack and focus only on their business needs. With this plan, you can get the following features:

  • 100,000,000+ clicks per month
  • Unlimited data sources
  • Unlimited free additional users
  • Unlimited user seats
  • 24 months of data storage
  • Web and mobile tracking
  • No-redirect tracking
  • Universal tracking script
  • A 5-day trial of the fraud detection feature
  • 11 custom conversion types
  • Free SSL
  • Performance automation
  • Auto-update cost
  • Google, Facebook, and Bing conversion API
  • Facebook conversion API integration
  • Full-access API
  • Shopify and other eCommerce integrations
  • Multiple traffic accounts integration
  • Multi-dimensional reporting
  • Customer reporting portal seats
  • Cross-campaign multi-touch attribution
  • View and export click logs
  • View and export conversion and postback log
  • Publisher/referral/partner management
  • Remove "RedTrack" branding.
  • Custom payout management
  • Multiple white-labels support
  • Email and live chat support
  • 1-on-1 onboarding
  • Data setup and migration
  • Personal telegram chat
  • Personalized product training

What Is the Best Plan Available?

Depending on what you want to achieve with the app, the best plans are the Pro plan (individual) and the Team plan (for agencies).

These plans offer the best features of the app for a very reasonable price. Of course, you still have a wide range of plans available.

However, the more basic plans may fall short, and the more advanced ones may include too many features that you may end up not using.

In any case, if you feel that you require certain specific features, you can always count on the Custom plan.

While it is true that, depending on your needs, it could end up being quite expensive, it is also true that with it you will be sure to have only what you need, no more and no less.

User Reviews and Ratings

One of the fundamental parts when deciding to buy a tool like RedTrack is to know the opinions of users who have already used it for some time.

Knowing its results gives you a head start in predicting what you can get with the tool even before buying it. For this reason, we share with you some of the most popular reviews on the web about RedTrack:

Klemen V., an Actuary of a small business (with less than 50 employees), mentioned on g2.com:

"Powerful tracker that allows deep profitability analysis of campaigns.

RedTrack allows multivariate reporting, that is, reporting by multiple

dimensions. For example, not just to break down by carrier and OS, but

producing separate cohorts carrier_x_OS. This allows for multivariate analysis

like GLM."

Also, George C., the Global Marketing Manager of a mid-market company, mentioned that RedTrack is the "best conversion tracker in the market." He also added that the tool's best features include the full range of click and conversion technologies, its competitive pricing, and the fact that the tool is reliable and secure. The only negative comment is that the price has gone up since the company started using it a year ago.

There are many reviews on g2.com that mention how good RedTrack actually is, and most of them mention a few to zero terrible aspects of the tool. The only negative comments focus on the higher plans' pricing and some complications to understand the tool at first glance.

Because of this, the general score of RedTrack is 5/5 on g2.com and 4.5/5 on other review websites. This indicates that the general public is very pleased with this tool and that you can give it a try without any worry at all.

Is RedTrack a Good Purchase?

Yes, we can state without any doubt that RedTrack is an excellent option that adapts to small, medium, and large companies with ease.

Furthermore, the possibility of acquiring individual or corporate plans, in addition to the custom plan, makes it very attractive to consider at least one of the first options.

However, RedTrack is a perfect option and does not make it the only option available. The truth is that many other applications do the same job as RedTrack.

Below you will find a list with some alternatives in case RedTrack is not the suitable solution for your business:

  • Voluum: This is a marketing performance analysis tool created for marketers, media buyers, and agencies, launched in 2010 by Codewise. This tool allows you to track, manage, and optimize any traffic source, be it organic or paid, through a single platform hosted in the cloud.
  • Impact: This tool is a versatile solution that focuses on growth based on data analysis, data collection, and other forms of data optimization. Impact offers many tracking features incorporated in RedTrack, including affiliate tracking, data collection, and multi-user access without taking 3rd party cookies.
  • AnyTrack: It allows you to carry out promotions through various media (Google, Facebook, etc.) while all the data is converted and recorded in one place. In addition, this information is synchronized through all the pixels and analytics of the various campaigns you have active.

RedTrack FAQ

What is RedTrack?

RedTrack is a powerful and advanced ad tracking and conversion attribution tool that adapts to all types of online advertising campaigns.

What features does it offer?

RedTrack offers tons of features; however, its main features include:

  • No-redirect tracking
  • Impression tracking and forwarding
  • S2S postback tracking with no 3rd party cookies
  • Fraud detection
  • A/B Testing
  • Auto-rules
  • Reports with 30+ data attribution points
  • Customized reports
  • Multi-access
  • Publisher Panel

What can I do with RedTrack?

This tool allows you to get a deep analysis, track, and optimize any campaign no matter where it comes from. In addition, it offers you an extensive data analysis system with more than 30 fundamental characteristics of the individual and general performance of each campaign.

What unique options does RedTrack offer as compared to other trackers?

This tool focuses on user experience while also adding a complex feature set to the formula. Because of this, RedTrack is constantly developing new features, like CPAPI and AI Smart links. 

What happens if I exceed the clicks provided by the free plan/my subscription?

The tracking process won't stop even after exceeding the number of clicks included in your plan. However, to access the data (if you have the free plan), you must upgrade your account to one of the plans with a higher limit or wait until the next month to check your results. For paid subscriptions, you can purchase an add-on or pay for events overuse

with the next subscription.

Can I use RedTrack as a beginner?

Yes, you should consider that the tool can be complex to use initially, but after a while, you get used to the interface and start to take full advantage of it.

Is RedTrack better than Google Analytics?

This tool is an excellent alternative to Google Analytics, mainly because the integrations and features it offers are much more complete. However, some users recommend using both tools to have greater control of campaigns.

Can I use it on my smartphone?

One of the most essential advantages of RedTrack is that you don't need to be glued to a computer to use it. The system includes mobile applications that allow you to keep control of all your campaigns from the comfort of your smartphone.

Is RedTrack Self-hosted or Cloud-hosted?

RedTrack is a cloud-hosted tool that allows users to install and configure it way faster than a self-hosted tool. Also, you won't need to invest in separate servers to install a self-hosted tool since RedTrack is already a cloud solution.

Can I run multiple offers/landing pages within one campaign?

RedTrack supports numerous streams with one campaign. This means you can add as many offers and lands as you need to a single campaign and track them all without any problems.

Can I buy traffic/ads from RedTrack?

Of course! Thanks to RedTrack DSP (Demand Site Platform), you can access multiple ad exchanges directly from the tracker interface; this allows you to purchase traffic from various websites.

Can I track mobile traffic?

Yes! RedTrack is a fantastic tracking solution for both web and mobile traffic.

How fast are the redirects?

RedTrack is a SaaS solution; this means that it does not depend on your server's performance to provide instant redirects worldwide.

Is RedTrack Secure?

All of your information will be encrypted with the highest security protocols, plus the RedTrack company does not have any access to them. However, the support team can only have limited access to a client's account if the client allows it.

What online marketing campaigns can I measure with RedTrack?

You can use RedTrack to measure any online marketing campaign as long as it involves using a link.

Does RedTrack provide a tracking domain?

Yes! When you get the app, you can choose to use their default tracking domain for free and without any restrictions, or you can set up a custom domain. The recommendation is to always use a custom domain, as most RedTrack's users currently use the default tracking domain.