Understand your players with Aleksandra Andrišaka
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What is your role as communications manager at SlotsJudge?
Hi, and thank you for having me for this interview. As the Communications Manager at SlotsJudge, my role is to ensure that our brand message is communicated effectively and consistently across all channels. This includes managing and/or creating content for our website, emails, and social media, as well as overseeing public relations and media outreach. Additionally, I work closely with game providers to ensure that the content we publish aligns with their brand message. My ultimate goal is to present our project to the world in such a way that people bookmark it, resonate and interact with it.
How has your experience as a game presenter shaped your skills and experience in iGaming?
My role as a game presenter was not only the first time I worked in iGaming but also the very first job in my life. The work environment had a massive impact on me, not only because I was young and impressionable - I always was an entertainer by heart, and hosting live casino games and providing an engaging experience for players made me really fall in love with the industry. I acquired not only a deep understanding of the games but also learned how to effectively communicate the features and benefits of the games I presented to players.
In my role as Communications Manager, my understanding of the player experience and what drives engagement has helped me to create more effective marketing campaigns and create stronger relationships with both game providers and the audience of SlotsJudge. Additionally, being a game presenter also gave me a deeper understanding of the importance of regulations and compliance in the iGaming industry, as well as how to provide a safe and enjoyable gaming experience for players, which I implement in our communication strategies.
Overall, it was an incredibly fun experience, which was a great foundation for everything else to come.
Surely you must have some interesting stories to share when you were a games presenter?
I have truly great memories from those years! As a game presenter, I had the opportunity to interact with different players from all over the world, each with their own unique story and experience. I won't share any specific stories as it might go against the company's policy and regulations, but I can assure you that fun situations happened each day both offline in the studio and at the live tables, where players communicated with us via chat.
It was always amazing to see how the players' chat blew up with excitement when they won big, and how players created little communities around particular game presenters, full of memes and jokes. Chatting with them and making them feel welcome at the table is what made this job far from mundane. I noticed how the players' behavior changed depending on what happened in the game, and learned how to adjust my presentation and communication style to suit the different situations, which has proven to be a valuable skill.
It was an amazing experience overall, that helped me to understand the players and the industry better, from both the business and customer sides.
Given your vast work experience touching upon so many skills that are useful for affiliate marketers, which skills do you value the most that you think affiliates should pay attention to or develop further?
First of all, understand the psychology of your audience. In the iGaming case, you don't have to gamble yourself, but it's an absolute must that you understand what drives people to play in casinos, and what emotions people feel when risking their money for a chance to win more. This will, on the one hand, help you to better position your product, and on the other, create a safer and more responsible environment for players, who visit your website.
Secondly, understand the industry you work in, as this knowledge is essential when you are promoting products or services. It is important to be able to effectively communicate the features and benefits of what you are promoting, in order to build trust and connection.
Finally, in the iGaming industry, it's crucial to stay up-to-date with the latest regulations and compliance rules. Follow closely not only the ever-changing terms and conditions of the platform you are using to present your content on (Google, Facebook, etc) but also keep an eye on the legal side of things. Provide a safe and enjoyable experience for your audience - this will help you long term.
What makes SlotsJudge different from all the other slots portals?
We aim to build a product truly useful for its users, with a strong emphasis on community and trust.
In addition to providing comprehensive information on the slot games themselves, which goes without saying, we also place a strong emphasis on building a sense of community among our users. We regularly engage with our audience through social media, email, our own comment section, and other channels to gather provide support, and listen to what players have to say.
A big part of the website is the SlotsJudge club, where users can exchange points, that they earned for activity on the website, for real money prizes, free spins, and other useful things. Keep an eye on that section of the website, as the updates will follow!
For outsiders looking into the iGaming industry, where would you advise any affiliates for getting started with their first iGaming affiliate site?
Just do it. Don't wait for the right moment and the right budget, start with the resources you have and build up your project from there. There are a few pieces of advice I would give to those who are just starting out:
- Research the market and its regulations: Before launching an iGaming affiliate site, it's essential to research the market to understand the competition, customer needs, and the latest trends and regulations in the industry. This will help you to identify potential niches and opportunities for your site to fill.
- Develop a value proposition: Create an understanding of what sets your site apart from the competition. This could be a unique perspective on popular games, a relatable and engaging influencer behind the content, or an incredibly comfortable and beautiful UI of your website.
- Do a lot of networking: To be successful in the iGaming affiliate industry, you'll need to find the right partners to work with. This includes game providers, casino brands, and other businesses that can help you to monetize the project.
- Maximize your SEO efforts: To drive traffic to your site, you'll need to appear in SERPs, and it means doing everything you can to boost your SEO rankings. Not everything requires a monetary investment, but everything definitely requires time. Create unique content, post frequently on social media channels, and build trust and reputation and you will gradually build an audience.
- Measure and analyze your results: Otherwise, how will you know you have succeeded?
If you had to launch a new project today, would you focus more on SEO or more on video, and why?
Focus on one thing, which should be the thing you love doing the most, but slowly develop all available channels of communication over time. Tap into various sources of traffic and maximize potential opportunities.
Current trends show, that all media channels start to be very interconnected. For example, videos can be embedded on websites, and links to social media platforms can be included in video descriptions. Building a presence across multiple platforms also provides a safeguard against the possibility of a shadow ban or changes in the search algorithm.
Which conferences outside of iGaming do you think are worth attending?
In my opinion, attend every conference you can - that can really open up new perspectives on things. I greatly enjoyed the TES conference, which is focused more on the adult vertical, which, like gambling, is also considered taboo by many cultures around the world. They drive traffic in completely different ways than affiliates, which you can meet on iGB or SiGMA.
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